Stay updated of any new trend or technique related to marketing.

Set up a mailing list and a newsletter. Email marketing is cost effective and one of the most powerful tools available to small businesses

Your network of contacts is an essential element in your marketing strategy. It is not a matter of size but of how influential the people in your network are.

Get yourself a professionally designed website. Your site should be search engine optimised by SEO expert so it can rank high on search engines

Consider your services, make them as valuable to the marketplace as possible and then think of an according fee. You don't want to charge a bargain fee for a high quality service.

Try to attract clients to your business without pursuing them. Las thing a client want is to be chased in order to use your services

Comparing your performance against your competitors is vital to know what you can improve or change in the way you do things. Learn why your competitors are successful and why their clients purchase their products or services.

Infographics have become popular in the last year and will still be during 2012. If you think an infographic would be beneficial for your business then spend some money on it, the way people consume information is changing and certain audiences see more engagement on infographics than in other traditional methods.

Spend some money on geo targeting or location based marketing. Deliver content to customers based on their location, advertise your business so people using mobile devices with location based apps can get access to it

Analyze your business' progress and measure goals and outcomes. Don't mistake movement for progress, make sure you're doing the right things and that you're obtaining successful results.