Gary delivers again with a monster presentation. Here is the video (pardon the quality, Flip Mino has some trouble with clarity in full zoom):
“Like my neighbor told my mother…no season was safe from me ringing her doorbell looking for straight cash.”
Twitter, Ustream.tv, these are tools, phones, walkie talkies, pencils.
All about ROI.
The web is social, companies/products are no longer presenting to the room…they
are working the room.
The big companies/management don’t care…huge opportunity.
Have the chops, know what you are talking about or you are out of the game.
Content is king, marketing is queen (and we all know who runs the household).
Time and effort in to the community.
Gary answers every email he gets, 500-1000 emails per day!
Use search.twitter.com to ego search…get in on the conversation.
Addresses every negative concern head on.
If you are not good, fess up to it.
Soical media gives your company a pulse.
$4.2mm over 8 yrs in advertising for wine library
$17,620 in 2 1/2 yrs to build wine library tv
49 vcs have approached to buy out the company
44 have given a higher value to wine library tv than wine library which includes a $10mm piece of property
Brand value, put yourself out there
Be yourself, you will win
Live within your network
Email people, start building your network
Become part of your community
Put out your content, gatekeepers are gone, no editors or producers.
That is what we believe in….word-of-fucking-mouth
Word of mouth is on steroids
Care about your community more than anything, they are in a position to help you more than ever.
Takes a lot of time, can’t throw money at it
The cost is your heart and your soul and your time…not your checkbook.
80 packages a day from wine producers to promote on winelibrary.tv
64% of wines he didn’t like on the show
98% he carries
Money has been neutralized!
Gary doesn’t like drinking out of cups.
He got a standing ovation!
Here is what my friend Bret had to say about it: